Insight -

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A deep understanding of people, situations, or market conditions that can reveal opportunities and drive innovation. Founder’s Insight: “Cultivating genuine customer insights, not just data, illuminates the ‘why’ behind behaviors and uncovers meaningful innovation opportunities.”

What No One Tells You About Being a Startup Founder
Glossary
Glossary: 409a Valuation
A 409a valuation determines the fair market value of a private company's common stock.
Glossary: 83(b) Election
A tax election allowing startup founders and employees to pay taxes on stock at the time of grant.
Glossary: A/B Test
An experimental approach comparing two versions to see which performs better.

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