A strategic business statement, similar to a vision statement, which is meant to focus an organization on a single, medium-to-long-term goal that is audacious and compelling. Founder’s Insight: “Setting a BHAG can inspire your team and align efforts towards a transformative objective.”
« Back to Glossary IndexBHAG (Big Hairy Audacious Goal) [BHAG]
« Back to Glossary Index