We are for founders

You think you’re building a startup. But what will happen to you in the process?

I built a business. It worked. It was stable. Then I decided to take a big leap—to turn an idea into a startup.

That’s when everything changed.

Suddenly, I was pitching to investors, chasing grants, hiring advisors, sitting in board meetings—doing everything the playbook says.

And then, almost losing everything. Fighting to survive.

I created BestForFounders.com because I wish I had this when I started.

This is not another startup advice site. It’s not about growth hacks, VC trends, or chasing unicorns.

Because here’s the truth: 90% of startups fail.

The odds of you becoming the next big success story? Not great.

Which is exactly why you need to walk carefully into this decision.

A startup isn’t just a business—it’s a high-risk, all-consuming bet.

Before you go all in, make sure you know what you’re really signing up for.

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Before

Before You Go All In

Thrilling skydivers freefall from an airplane above Baldwin, WI.
Ask Yourself This:
  • Are you building a business or a bet?
    A small business is a machine. A startup is a gamble. Do you know which one you’re actually running?
  • What happens to your stable business when the startup takes off?
    Will you keep both? Kill one? Have you even thought about it?
  • Can you afford to fail?
    Be honest. If it all collapses, what’s left?
  • Are you doing this because you want to, or because you think you should?
    There’s a big difference.
  • How much of your identity is tied to success?
    If this fails, does that mean you failed? Or are you more than your company?
  • Are you optimizing for money, freedom, or meaning?
    Pick one. If you don’t, someone else will pick for you.
What is this

What You’ll Find Here

Flat lay of a complete toolset neatly organized in a workshop setting, essential for auto repair tasks.

I don’t have a step-by-step plan for success. No one does.

What I do have is:

Resources – The best ideas, models, and concepts I’ve found that help make sense of how businesses and markets work.

Blog – The parts of this journey that matter. These are the things I wish I had known when I started.

I’m not here to tell you what to do. I’m here to help you think clearly before you take the leap.

This site is for founders who want to build something real—without burning out, blowing up their business, or losing themselves in the process.

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